An interesting development is under way in the world of books, namely that readers are increasingly looking to read stories that are set outside London. There was a time when the Capital was the favoured location for so many genres but, listening to a number of publishers, authors and tourism and literary organisations, that is changing and they are finding readers looking to explore other locations, both within the pages of their favourite books and in person.
An example is the excellent TripFiction, whose website wwwtripfiction.com allows readers to search for places featured in books, including when booking holidays and short breaks. Tina Hartas, of Trip Fiction, wrote in a recent article that although London remains popular for literary tourists, many other areas are growing in popularity.
Tina wrote: “Literary Tourism is certainly gaining traction. People are searching for new and different angles when it comes to planning trips, and exploring a location through literature is proving increasingly seductive.
“Since the Covid pandemic, there has been a huge surge in interest in novels that are strong on location, offering a unique view into life and culture of any given place through the eyes of an author. At that point in the early 2020s, when people were unable to travel, books were one source of escape, and the notion of travelling by book was a chance to experience wanderlust from the confines of home.
“The power of the written word can inspire readers to visit the place about which they have read, and there are innumerable companies that facilitate a trip to many a literary setting. Readers who have been stimulated by a specific book or series can follow in the footsteps of Ian Rankin’s Rebus on organised tours in Edinburgh, Naples beckons for those who love Elena Ferrante, and Carol Ruis Zafón’s Shadow of the Wind makes a great basis for exploration of Barcelona. Before the pandemic, two planeloads of tourists arrived each day in Sicily to connect with Andrea Camilleri’s beloved protagonist Inspector Montalbano (although The Sunday Times highlighted that the tourists often ended up on the East side of the island where the TV adaptation of the books took place, rather than the West side where the novels were actually set).
“Immersion into place through literature is a wonderful way to gain greater understanding. Picking up a novel before a trip makes for great anticipatory preparation (a reader might even find some top tips for their visit). Reading whilst in the chosen location adds a sensory element, a 3-D experience, and then, upon return, a book can help reconnect with personal memories. Reading literature with a strong sense of place is a great way to ‘travel’.

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